IBM to enter the online ad market?

Google, Microsoft and Yahoo all recently filed new search-related patents. But so did IBM, Phillips and Xerox. Nathan Weinberg comments:

The most interesting one? Easily IBM’s filing for “System and method for dynamically optimizing a banner advertisement to counter competing advertisements“. What the system does is analyze a page and detect ads. Then it matches those ads against a database of the client’s competitor’s ads, and reformats the client’s ad to better compete against those ads. Brilliant!

He adds:

If IBM is planning on getting into the online ad game (and this patent is a big hint), this is exactly the million dollar idea any company needs to succeed.

Interesting. IBM's work on search was recently described in a NY Times article (free subscription required).

January 5, 2005 in ticker: ASKJ, ticker: FWHT, ticker: GOOG, ticker: LOOK, ticker: MAMA, ticker: YHOO | Comments (0)

Briefs updates on search, with implications

- Robin Good estimates that non-Microsoft browsers now have 30% share of the browser market  (Firefox has 20%), and that by the end of '05 Internet Explorer will no longer be the browser of choice for the majority of Internet users.

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January 3, 2005 in ticker: ASKJ, ticker: FWHT, ticker: GOOG, ticker: LOOK, ticker: MAMA, ticker: MSFT, ticker: YHOO | Comments (2)

DoubleClick/Nielsen survey may imply comparison shopping surprise

DoubleClick released the results of a survey it commissioned from Nielsen / NetRatings. Yup, yet another online holiday shopping survey. So instead of summarizing the unsurprising results (online shopping is growing faster than offline shopping - dah!), here's the more interesting part:

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December 21, 2004 in ticker: ASKJ, ticker: DCLK, ticker: FWHT, ticker: GOOG, ticker: MAMA, ticker: SHOP, ticker: YHOO | Comments (0)

Click-fraud & the public Internet companies

Two recent Internet conferences (Majestic's and Jupiter's) highlighted the growing problem of click-fraud. Speakers described how companies are hiring other people to click repeatedly on pay-per-click ads from their competitors. But nobody mentioned that the problem is far more acute with public companies. In fact, individuals can directly impact the financial results of public companies without it costing them a penny.

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December 15, 2004 in Themes, ticker: ASKJ, ticker: ECST, ticker: FWHT, ticker: GOOG, ticker: LOOK, ticker: MAMA, ticker: OSTK, ticker: SHOP | Comments (0)